After four years of innovation and enhancement in the world of horse racing broadcast, BestSeat360 in partnership with the Victoria Racing Club proudly announces its revolutionary advancement at this year's Lexus Melbourne Cup.
By leveraging the immense capabilities of new ground-breaking AI technology, BestSeat360 will provide real-time processing of digital video, fused with telemetry data, facilitating precise jockey identification into its innovative multi-camera platform which will again allow fans to watch from angles they can choose.
When paired with the BestSeat360 Multiview video player functionality, Racing Fans can now split their screens and seamlessly follow their favourite horses as dynamic halos highlight their selections — all accessible via web and in-app experience.
"This implementation of BestSeat360's groundbreaking technology for Lexus Melbourne Cup Day is a game changer. By integrating advanced AI and seamlessly combining multiple perspectives, we are enhancing the fan experience and setting a new standard for horse racing broadcasts and race feed access."
With a commitment to enhancing the spectator experience, BestSeat360 has paved the way in implementing a cutting-edge Multiview approach partnering with the Victoria Racing Club's (VRC) most prestigious Race Day.
From 360-degree cameras in the mounting yard to HD cameras on track, the partnership has continuously pushed the boundaries with live jockey cams and connected drone technology, complementing traditional helicopter footage.
"Our technological journey perfected the remote cloud production model, enabling us to manage broadcasts entirely from New Zealand, with no personnel present on the Flemington racecourse while maintaining comprehensive visibility of all action on the field. BestSeat360 is committed to redefining the horse racing experience. With our innovative Multiview technology, we are not just changing how spectators watch races; we are turning the viewer into an active participant, bringing unprecedented engagement and excitement to every race."
BestSeat360's Multiview technology enables Racing fans to experience racing like never before, using the jockey camera to ride on the horse they love — mirroring the excitement of switching between views during the race.
Experience the Future of Racing
Watch the 2025 Lexus Melbourne Cup with BestSeat360 Multiview AI Tracking technology:
- BestSeat360 Multiview — Lexus Melbourne Cup
- Experience the Future of the Lexus Melbourne Cup (BestSeat360 Multiview AI Tracking Promo)
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